We believe that for us to deliver the best work, we need to be bold enough to ask the right questions, even if this means asking the tough questions. We have learnt through experience that being bold allows us to bring new ideas to the table.


Being curious is an important value for us as it means that we are genuinely interested in what drives human behaviour and we use our power of observation to craft marketing and communication strategies that work. It all starts with wanting to know more.


Being grounded means, we come from a place of balance, and we have great endurance even in managing challenging briefs. When not working, you can find our team enjoying yoga, taking in big hikes.and family dinners.

Tanita Sandhu

Agency Leader

Brand Professional, Tanita Sandhu has over twenty years of global brand, marketing and communications experience. 

Her most recent engagement includes spearheading the rebranding of the Majid Al Futtaim group and sub brands across the Middle East and North African markets, spanning 13 countries. The company is the leading shopping, retail and leisure destination with revenues of over USD 10 billion and employs 27,000 employees. This was followed by her role as the executive director of marketing with the Dubai Design District(d3), part of the Tecom Group, where she oversaw the initial branding, marketing and communications with the formal opening of the d3 brand to the wider community to underpin the free zone’s role as the heart of the region’s design scene.

Prior to this, Tanita was executive director of client and strategy with The Brand Union/WPP, a leading brand and communications design agency with clients including Mubadala, Emaar, The Saudi Monetary Authority, The Executive Affairs Authority of Abu Dhabi, Abu Dhabi Tourism and Culture Authority to name a few.

Tanita is also a certified life coach and volunteers her time coaching young professionals seeking mentorship to advance their lives. Passionate about education, Tanita also taught as an associate professor with The Academy of Art, San Francisco. Past experience also includes several leadership positions in Singapore, Indonesia, France and the U.S both on the client and agency side.

John Kenneth

Managing Consultant

John is creative professional with a strong entrepreneurial mindset. The digital market is changing and I enjoy playing a key role in redefining how brands connect with their consumers. By using smart seamless technology I take pride in creating a connected-brand experiences that boost large-scale engagement, grows customer footfall, and develops brand loyalty.  John has worked in Dubai for some of the most iconic brands and is now based out of the US.

Sharon Sim

Managing Consultant

Sharon brings a broad array of experiences as an entrepreneur, a senior practitioner at leading PR firms, as a media relations expert and as a television producer/journalist and writer to deliver results for her clients.

Sharon was executive vice president at GolinHarris (a top 10 PR firm), and director of Panache, its Asian practice. She served as head of the San Francisco office, driving new business, marketing, media relations and servicing technology, financial, professional services and Asian-related clients with a team of talented PR professionals.

Prior to GolinHarris, Sharon was founder and president of Panache Communications for six years. Panache, an award-winning boutique agency, joined the GolinHarris network in 2006. Previously she was with WeberShandwick, the world’s largest public relations firm.

Sat Sandhu

Managing Consultant

Sat is a Prosci-certified change management consultant and Gallup-certified strength coach who has successfully led change management transformation for companies worldwide.

Sat leads the transformation of businesses and people’s mindset to achieve individual and organizational change. Certified in Prosci Change Management and Gallup Strengths Finder coaching, Sat’s priority is on the people side of change.

Since 1996, she has been a trusted advisor of Fortune 500 organizations. When organizational change initiatives fail or when there is a need for clarity, direction, inspiration and transformation, you would most often find Sat in the room with decision makers.

She curates and drive programs so that people eventually become equipped with the skills and mindset needed to adopt new technologies, new environments and engage new leaders with courage. Some of the past brands she has consulted include Micron (global listed semi-conductor American MNC) and Gallup Management Consultancy, a global analytics and advice firm established in 1935 to help leaders and organizations solve their most pressing problems. Developing the potential of human capital so that one also feels a sense of personal fulfillment is a primary motivation for Sat.

Ilka Kreschka


Passionate about branding and design, Ilka believes that every design should serve to inspire and inform.

She studied arts and design in Hungary, and has worked on various projects both in her home country and in international environments, assisting brands in achieving their objectives through creating visual solutions. She designs on and off the screen, loves minimal and modern layouts, and is also fond of expressing ideas through colors, patterns and typography. Ilka is committed to staying current with trends, and forming connections between people and products with the use of practical but also visually pleasing design.